Introdcution

The Chung Yuan Christian University, College of Business upholds an education philosophy that revolves around the objective of providing holistic education by offering quality teaching, innovative research and promotion of professional knowledge. The College of Business cultivates professional talents and gives them global perspective and ethical training needed for national development and in supportimg for a sustainable business growth. These lead to materialize of information applications, increase individual potential, and internalize the value of service learning.

Globalization

Promoting cross-strait and international academic exchanges; demanding all students to enroll in the three-year English course; developing the promotion of cross-school and cross-department Mainland business administration courses; developing overseas exchange projects for joint participation and growth of the faculty and student body (which includes the dual U.S. B.A./ two master project, through which to secure a Chung Yuan B.A. degree and a partner school’s master degree); launching the “Center for Global Taiwanese Business Studies”, through which to grasp Taiwanese businesses’ global development trend to facilitate teaching and research.

Electronic

To upgrade the existing “Business Information Center” into a Business Science Knowledge Management Center; to launch the most innovative “Digital e-learning Center for Financial Education” and “The Testing Center for Financial Certificate”, through which to train the students to secure professional certification in the financial/banking and accounting domains; to promote featured BOSS (Business Operations Simulation Skills) teaching program to provide students with computerized decision analysis capabilities. The College of Business emphasized a digital service and encouraged startup to cultivate the students with caring for the society and creating an employment advantage.

Technology

Integrating the Chung Shan Institute of Science & Technology, Industrial Technology Research Institute and science park operators to expand the promotion of high-tech industry research and teaching to facilitate the students’ future employability; to launched the “Applied Economic Modeling”, in support of the government institutional and industrial needs, to equip students with the overall economic forecasting capabilities; to integrate information science teaching program to increase high-tech industry’s and emerging service industry’s operating efficiency and know-how.

Holistic

Refining the teaching content for a holistic moral and disciplinary education; analyzing relevant local and foreign business ethics case studies to strengthen the linkup of business decision and ethical value, coordinated with academic and expert lecturers to enhance the students’ comprehension; promoting the “action learning” and “service learning” to strengthen the students’ care for life, as well as enhancing their spirituality and cultivating them with concern for the society.

  1. The school plans to file with the Ministry of Education to launch The Department of Information Management doctoral program, The Department of International Trade doctoral program, and The Department of Finance master program, through which to develop and integrate a comprehensive and quality research team.

  1. There are plans to continue to develop equipment and software facilities of the “Digital e-Learning Center for Financial Education and the “The Testing Center for Financial Certification”, and to secure hosting governmental professional licensing

  1. The school plans to launch the “IPBM: International Program for Business and Management”, for recruiting local and foreign students that combine the college’s teaching resources of five departments to offer a business master degree in an all English teaching environment. There are plans to recruit outstanding international students by coordinating favorable international graduate student grants that the school offers, to excel the business know-how of the local master students and foreign students through global academic learning. The school cultivates the international business talents needed by Taiwanese businesses and multinational corporations, and strengthen the faculty and student body with a global perspective and diverse know-how.

  1. To promote launching a research center , each department continues to refine the quality and quantity of academic search; to promote the faculty and student body to participate in local and foreign academic seminars and to publish their papers in academic periodicals.

  1. To retain instructors with a doctoral degrees to strengthen the dynamics of the faculty, and to form strategic alliances with local and foreign business schools to excel the teaching quality of undergraduate degree. There are plans in the future to further improve the teaching quality of the graduate school and continuing education, through which to achieve higher research and continuing learning.

  1. Upon joining the AACSB as a member, the College of Business will actively promote AACSB certification-related work by not only dispatching representatives to participate in international conferences hosted by AACSB to absorb relevant certification bestowing experience, but also by extending invitations to scholars and experts to call on the college to share their AACSB accreditation experience.

Education concept and philosophy

The Chung Yuan Christian University, College of Business upholds an education philosophy that revolves around the objective of providing holistic education by offering quality teaching, innovative research and promotion of professional knowledge. The College of Business cultivates professional talents and gives them global perspective and ethical training needed for national development and in supportimg for a sustainable business growth. These lead to materialize of information applications, increase individual potential, and internalize the value of service learning.

Developmental Characteristics

Promoting cross-strait and international academic exchanges; demanding all students to enroll in the three-year English course; developing the promotion of cross-school and cross-department Mainland business administration courses; developing overseas exchange projects for joint participation and growth of the faculty and student body (which includes the dual U.S. B.A./ two master project, through which to secure a Chung Yuan B.A. degree and a partner school’s master degree); launching the “Center for Global Taiwanese Business Studies”, through which to grasp Taiwanese businesses’ global development trend to facilitate teaching and research.

To upgrade the existing “Business Information Center” into a Business Science Knowledge Management Center; to launch the most innovative “Digital e-learning Center for Financial Education” and “The Testing Center for Financial Certificate”, through which to train the students to secure professional certification in the financial/banking and accounting domains; to promote featured BOSS (Business Operations Simulation Skills) teaching program to provide students with computerized decision analysis capabilities. The College of Business emphasized a digital service and encouraged startup to cultivate the students with caring for the society and creating an employment advantage.

Integrating the Chung Shan Institute of Science & Technology, Industrial Technology Research Institute and science park operators to expand the promotion of high-tech industry research and teaching to facilitate the students’ future employability; to launched the “Applied Economic Modeling”, in support of the government institutional and industrial needs, to equip students with the overall economic forecasting capabilities; to integrate information science teaching program to increase high-tech industry’s and emerging service industry’s operating efficiency and know-how.

Refining the teaching content for a holistic moral and disciplinary education; analyzing relevant local and foreign business ethics case studies to strengthen the linkup of business decision and ethical value, coordinated with academic and expert lecturers to enhance the students’ comprehension; promoting the “action learning” and “service learning” to strengthen the students’ care for life, as well as enhancing their spirituality and cultivating them with concern for the society.

Future Outlook

The school plans to file with the Ministry of Education to launch The Department of Information Management doctoral program, The Department of International Trade doctoral program, and The Department of Finance master program, through which to develop and integrate a comprehensive and quality research team.

There are plans to continue to develop equipment and software facilities of the “Digital e-Learning Center for Financial Education and the “The Testing Center for Financial Certification”, and to secure hosting governmental professional licensing

The school plans to launch the “IPBM: International Program for Business and Management”, for recruiting local and foreign students that combine the college’s teaching resources of five departments to offer a business master degree in an all English teaching environment. There are plans to recruit outstanding international students by coordinating favorable international graduate student grants that the school offers, to excel the business know-how of the local master students and foreign students through global academic learning. The school cultivates the international business talents needed by Taiwanese businesses and multinational corporations, and strengthen the faculty and student body with a global perspective and diverse know-how.

To promote launching a research center , each department continues to refine the quality and quantity of academic search; to promote the faculty and student body to participate in local and foreign academic seminars and to publish their papers in academic periodicals.

To retain instructors with a doctoral degrees to strengthen the dynamics of the faculty, and to form strategic alliances with local and foreign business schools to excel the teaching quality of undergraduate degree. There are plans in the future to further improve the teaching quality of the graduate school and continuing education, through which to achieve higher research and continuing learning.

Upon joining the AACSB as a member, the College of Business will actively promote AACSB certification-related work by not only dispatching representatives to participate in international conferences hosted by AACSB to absorb relevant certification bestowing experience, but also by extending invitations to scholars and experts to call on the college to share their AACSB accreditation experience.

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